Destination Branding

The Firm (MY): Season 2: Episode 6

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Destination Branding

Episode Details & Credits

Other | Air Date: September 6, 2008
Summary: Asia's largest budget airline Air Asia has a new destination - Banda Aceh in Indonesia. Hit by the Boxing Day tsunami in 2004, the destination suffers from a perception problem. Teams have to educate, excite and convince people to consider Banda Aceh as a destination for their holidays. The team that runs the most effective destinationAsia's largest budget airline Air Asia has a new destination - Banda Aceh in Indonesia. Hit by the Boxing Day tsunami in 2004, the destination suffers from a perception problem. Teams have to educate, excite and convince people to consider Banda Aceh as a destination for their holidays. The team that runs the most effective destination branding event wins the challenge. Expand
Genre(s): Reality, Game Show

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