Peter Pek

Biography: Peter Pek is one of the world's leading brand strategists, and has worked with many of the top brands in Asia, Europe and Australia. He has numerous personal branding clients from across the globe. One of the founders of Mercatus, the respected brand management group in the United Kingdom, he is also the Chairman and Group CEO of the Mercatus Group in Malaysia. Educated in Australia, Mr. Pek is best known for being the creative director of New Nation, a British tabloid; the editor-in-chief of Food & Beverage magazine; a publisher of Superbrands; and for his work in branding. He has had several appearance on radio and television, most notably as the host of the corporate reality television series The Firm, where he plays himself.