Big Chocolate: Mars and Hershey's

Heavyweights: Season 1: Episode 6

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Big Chocolate: Mars and Hershey's

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Food Network | Air Date: September 29, 2007
Summary: The history of American chocolate begins with the 1893 Chicago World's Fair when Milton Hershey was inspired to sell his caramel company and bring chocolate to the masses. This episode traces chocolate from that point to the present, through Hershey's and Mars timelines, looking at their different advertising hooks, a lost product placementThe history of American chocolate begins with the 1893 Chicago World's Fair when Milton Hershey was inspired to sell his caramel company and bring chocolate to the masses. This episode traces chocolate from that point to the present, through Hershey's and Mars timelines, looking at their different advertising hooks, a lost product placement opportunity that turned to gold for the other company, and how they're changing to meet today's consumer's more sophisticated palate.… Expand
Genre(s): Food & Cooking

Season 1 Episodes

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