Frozen Feuds: Haagen Dazs and Ben & Jerry's

Heavyweights: Season 1: Episode 1

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Frozen Feuds: Haagen Dazs and Ben & Jerry's

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Food Network | Air Date: September 15, 2007
Summary: An examination of the diametrical campaigns launched to achieve dominance in the high-end ice cream market. Beginning with the Danish ice cream that isn't Danish to the hippies with a social conscience, the episode looks at the different customers for each brand, an attempt to leverage one of them out of the market, and the rise and fall ofAn examination of the diametrical campaigns launched to achieve dominance in the high-end ice cream market. Beginning with the Danish ice cream that isn't Danish to the hippies with a social conscience, the episode looks at the different customers for each brand, an attempt to leverage one of them out of the market, and the rise and fall of frozen yogurt for the calorie-counters.… Expand
Genre(s): Food & Cooking

Season 1 Episodes

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