• Record Label: Republic
  • Release Date: Jul 24, 2020
User Score
9.0

Universal acclaim- based on 17537 Ratings

User score distribution:
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  1. Jul 24, 2020
    0
    Folklore no sigue una secuencia interesante. Mientras más avanzan las canciones, más deseas que termine pronto. Un álbum para poner en los velorios.
  2. Jul 24, 2020
    10
    taylor has again proven to be the greatest artist of the decade. This is it.
  3. Jul 24, 2020
    10
    Not the usual sound for Taylor but it really suits her voice though. And the lyrics of this album is above and beyond. It'll definitely give you chills.
  4. Jul 24, 2020
    10
    This album is one of the best she has written because it captures her feelings from the depths of her being, also the notes she makes are perfectly angelic and the sounds are charming
  5. Jul 24, 2020
    0
    Not my type of song. I want the old and pop Taylor back. I also wish had features
  6. Jul 24, 2020
    10
    A beautiful album in which swift experiments with a new sound, stepping away from pop and towards a new alternative sound, and it totally pays off. The songwriting throughout the whole album is stunning and so impressive, possibly her best. There isn’t one song I don’t love, my highlights are Illicit Affairs, Betty and August
  7. Jul 24, 2020
    10
    Folklore esta simplesmente PERFEITO ( assim como todos o outros albuns) a Taylor e perspicaz em tudo que faz
  8. Jul 24, 2020
    10
    A cohesive album with her most mature and beautiful songwriting. My favorite tracks are “cardigan”, “the 1”, and “exile”. Make sure to give it a listen!
  9. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. It is an album that shows a version of Taylor Swift out of pop, more vulnerable. In this album, she tells us a story that in spite of being simple, they calm down and sound melodic. It's a work that was worth listening to, it has a fantastic and powerful voice.
    Great work!
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  10. Jul 24, 2020
    10
    un hermoso álbum, muy profundo y que visibiliza sus sentimientos, la admiro y es una inspiración enorme en mi vida, cada día me sorprende más lo que esta mujer puede hacer y estoy muy feliz de ser parte de esto, cardigan es una canción preciosa acompañada del piano que la hace tan etérea, me encanta, seven es una de mis canciones favoritas, la letra y el ritmo me trae muchísima paz, porun hermoso álbum, muy profundo y que visibiliza sus sentimientos, la admiro y es una inspiración enorme en mi vida, cada día me sorprende más lo que esta mujer puede hacer y estoy muy feliz de ser parte de esto, cardigan es una canción preciosa acompañada del piano que la hace tan etérea, me encanta, seven es una de mis canciones favoritas, la letra y el ritmo me trae muchísima paz, por favor stream folkloregracias por tanto taylor te amo Expand
  11. Jul 24, 2020
    10
    One of the greatest 2020 album, deserves every perfect acclamation that already have gotten. Thank you miss Americana.
  12. Jul 24, 2020
    10
    Essas são músicas maravilhosamente, cheias de empatia por personagens oprimidos, agredidos pela vida, mas sempre prontos para lutar, superando a distância social com melodias langorosas e emoções profundas. O bloqueio pode ter sido um momento terrível para a música e para os músicos, mas resultou no álbum mais poderoso e maduro de Taylor Swift até hoje.
  13. Jul 24, 2020
    10
    Her most consistent album. The production and the imagery of each track is perfect. Deserves AOTY.
  14. Jul 24, 2020
    10
    This album is beautifully made lyrically and it’s a cohesive body of work. It is something very different from what her mainstream pop listeners are used to but it is masterpiece that tells a story and takes you to a euphoric place sonically.
  15. Jul 24, 2020
    10
    This is the best album of I head in my whole life mirrorball IS THE BEST SONG
  16. Jul 24, 2020
    10
    Me atrevo a decir que es su mejor álbum, no sólo liricamente, sino por sus melodías, su estética y la vibra que transmite el álbum... Es simplemente mágico y muy pacifico.
  17. Jul 24, 2020
    10
    O álbum estar incrível e impecável, cada som é uma melodia dançante no coração.
  18. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. Ddhhsggsgssggssggsgsgssggssgdgdgdgsggsgsgsgsgsgdhdgdggddggdgdgddgdgddgdgdgdgdgdgdgdgdgdgdgdgdggdgddgdggdgdgd Expand
  19. Jul 24, 2020
    10
    Amazing album. Love the new vibe. I’ve been waiting for an album like this since Red.
  20. Jul 24, 2020
    10
    Beautiful, magic, tragic folklore.... Taylor Swift knows how to change the narrative of what she wants to say, to sing and to live. Every album is different in its way because she has always tried to put her stories in lyrics which can fit with harmony.
  21. Jul 24, 2020
    10
    This is Taylor most raw, honest, pure album she ever made. It feels like a pouring rain in your ears but with a soft voice that calm you even while you listen all the deep lyrics that she shot like a rifle to your brain. This is sad, beautiful and tragic. Taylor showed her potencial to writting, and we ask: Gaga would do it best? We don't think so.
    TAYLOR GOT THE ALBUM OF THE YEAR!
  22. Jul 24, 2020
    10
    La Diosa Taylor nos ha bendecido con el mejor de sus albums hasta el momento. Gracias por tanto, no te merecemos.
  23. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. A fantastic album
    It gets me into a great forest with fog but can still see everything clearly
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  24. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. Album of the yearrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
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  25. Jul 24, 2020
    10
    Honest, warm, clever. Exceptional lyrics m, stunning music. An absolute triumph
  26. Jul 24, 2020
    10
    Absolutely mind-blowing, when you think that Taylor Swift couldn’t be more clever she proved everyone wrong. It feels like a ride through paradise, the emotions are so transparent, if you didn’t know before you know now that Taylor Swift is the songwritter of the decade.
  27. Jul 24, 2020
    10
    This genre-bending album puts Swift into a place higher Mount Olympus. If it was possible to give this album an 11, everyone would. Go listen to it and feel the magic in Swift's songwriting and emotional singing.
  28. Jul 24, 2020
    10
    Absolutely gorgeous. Taylor Swift overtook her standards once again and made an incredible Music album based on her feelings and experiences. This album lets you explore new worlds of modern folk. Definitely worth listening to especially once you understand the connections between the songs. 10/10
  29. Jul 24, 2020
    10
    Lyrical masterpiece! Taylor swift is the greatest lyricist. Perfect to the theme and aesthetic notes makes it a soothing wave of happiness.
  30. Jul 24, 2020
    10
    A divine experience. Full of emotions and anxiety, but wrapped up in her leading us to find peace in it all.
  31. Jul 24, 2020
    10
    This is a very different type of music that Taylor Swift has ventured it and I'm loving it!. The lyrics are to die for, the instrumentation is to survive for and the story-telling is to live for. Truly a masterpiece.
  32. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. Taylor Swift en su pura y máxima expresión. Estos viajes, estas historias contadas a través de melodías celestiales, esas vibras otoñales, de mañanas frías acompañadas de poesía. Todo eso es ella. Expand
  33. Jul 24, 2020
    10
    This album is wonderful, those piano sounds with Taylor's voice are the best mix, this album makes me feel that I am in a great humid forest with all the sounds of nature, it is definitely an album full of art, love and melancholy.
  34. Jul 24, 2020
    10
    After all these years, Taylor still finds new ways to amaze and impress me. Even if she never released this album, the world would still have recognized her as one of the greatest songwriters of our time, but what ‘folklore’ does is cement Taylor into an even higher status as a writer and leaves no questions as to why she’s regarded as this century’s greatest storyteller. Add beautifulAfter all these years, Taylor still finds new ways to amaze and impress me. Even if she never released this album, the world would still have recognized her as one of the greatest songwriters of our time, but what ‘folklore’ does is cement Taylor into an even higher status as a writer and leaves no questions as to why she’s regarded as this century’s greatest storyteller. Add beautiful production from Antonoff, Dessner, and even Swift herself, and you have an amazing album full of indie/folk/acoustic music that is unlike anything she has ever put out. ‘Folklore’ is truly a career topping highlight. Expand
  35. Jul 24, 2020
    10
    So beautiful, innovative and sweet, Taylor came out of Pop and Country and came up with something different, calmer, possibly one of her best albums, perfection at its best ...
  36. Jul 24, 2020
    10
    Uno de sus mejores trabajos, ella se merece todo el apoyo, es arte puro y tiene buen comunicado para los espectadores
  37. Jul 24, 2020
    10
    Um álbum sensacional, cada letra cada batida e composição é única e a gente pode ver que a Taylor se dedicou muito nesse álbum.
    A sonoridade é leve e limpa e é muito gostosa de se escutar caso você queira se acalmar. Não existe defeitos na composição do álbum, simplesmente sensacional!!!
  38. Jul 24, 2020
    10
    Excelente, sus letras son muy buenas, la música queda perfectamente, la armonía que te da este álbum es muy buena
  39. Jul 24, 2020
    10
    A wonderful time with this Album. Taylor Swift always surprise us.
    The best of this year was this Album.
  40. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. For me, folklore is the best album from Taylor! It tells the story in a complete way, makes you feel what other people felt. You never had that experience, but she put the feelings into words really great. She's such a genius Expand
  41. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. This album is basically what u need to make 2020 great again.. Expand
  42. Jul 24, 2020
    10
    Las canciones del álbum indie de Taylor me transportaron a otro mundo. Si ella quería transmitir tamaña cantidad de sentimientos de verdad lo hizo. La composición y lírica es la mejor parte
  43. Jul 24, 2020
    10
    A masterpiece! Definetly her best record. It's so aesthetic and organic, and it has such amazing vocals, instrumentals and lyrcis. The love triangle, the storys and all of the emotions felt so real and as if we were living inside them. My favorite ones so far are... ALL OF EM. ALBUM OF THE YEAR DEFINETLY!!
  44. Jul 24, 2020
    10
    Es un álbum hermoso e increíble, Taylor plasma sus sentimientos y sus historias en poesías. Sin dudas uno de sus mejores álbumes.
  45. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. Queen of pop! i’m so excited for this, i love you taylor swift!!! The aoty. Expand
  46. Jul 24, 2020
    10
    Nunca nos meus melhores sonhos imaginei a Taylor entregando um álbum assim.
  47. Jul 24, 2020
    10
    Amazing album, Taylor has put all of her feelings on it. The background instruments and their voice are just incredible, that album is a masterpiece, thank u Taylor Swift!!!
  48. Jul 24, 2020
    10
    I'm a longtime fan so I might be biased, but I absolutely adore this album. The thing that has always drawn me to Taylor's work is her lyrical prowess. This is her most lyrical album to date and it showcases how incredible her artistry really is. This album won't be for everyone because it is very outside most of her previous work, but that may also help draw new people into her work. IfI'm a longtime fan so I might be biased, but I absolutely adore this album. The thing that has always drawn me to Taylor's work is her lyrical prowess. This is her most lyrical album to date and it showcases how incredible her artistry really is. This album won't be for everyone because it is very outside most of her previous work, but that may also help draw new people into her work. If you liked her song with The Civil Wars this is the album for you. This is a perfect quarantine album. Expand
  49. Jul 24, 2020
    0
    Meh “art” my ass, this álbum was so bored with that flat melodies without any grace, nothing new, nothing iconic, much less memorable, Taylor being Taylor since 2009
  50. Jul 24, 2020
    10
    This is the most perfect album in this year, it’s is beautiful sincere, heartbreaking and profound
  51. Jul 24, 2020
    10
    Is a poetic perfect album, the lyrics, voice and production make this the best album of 2020.
  52. Jul 24, 2020
    10
    Buen album, algo que siempre taylor sabe hacer
  53. Jul 24, 2020
    10
    Me gusta este album o sea no es como antes la Taylor pero ajá esta bueno hay que apoyar
  54. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. Beautiful Album Expand
  55. Jul 24, 2020
    10
    chorando demais para escrever algo sobre esse album, mas acho que isso fala sobre ele.
  56. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. Best album ever Taylor, lov u queen!
    Thank u for everything, you are a masterpiece
    Expand
  57. Jul 24, 2020
    10
    this is her deepest and most beautiful album. i’m glad to live in the same era as taylor swift.
  58. Jul 24, 2020
    10
    I would not know how to describe what I felt when listening to the new Taylor Swift album, this is something new, different and unique.
    The emotions that each song transmits, its wonderful lyrics, its pleasant melodies, all this makes Folklore one of the most personal and best albums written by Taylor Swift.
    Love that alternate, vintage tone of the album, a new step in Taylor's career.
  59. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. Well folklore feels like hugs from childhood friends you haven’t seen in years, polaroid pictures rediscovered on dusty shelves capturing long-forgotten memories, heartbreak and longing that time never truly healed. Expand
  60. Jul 24, 2020
    10
    lyric after lyric Taylor Swift outdoes herself,this album shows off her emotions perfectly with the slow pace of the whole album,it allows the deep emotional lyrics to stand out and grasp the audience.i normally prefers taylors more upbeat songs like i did something bad and getaway car but this album got me in my feels for the start to finish
  61. Jul 24, 2020
    10
    sin duda es su mejor álbum, el sonido, las letras, la estético, todo es tan perfecto. El cómo escribió historias y la manera en cómo las hace transmitir no tiene nombre, es de lo más genial, te deja con ese sentimiento que precisamente busca dejar, un poco de soledad y tristeza. El sonido se acopla tan bien a la letra y eso es lo mejor de todo las letras son magníficas, se quedan en tusin duda es su mejor álbum, el sonido, las letras, la estético, todo es tan perfecto. El cómo escribió historias y la manera en cómo las hace transmitir no tiene nombre, es de lo más genial, te deja con ese sentimiento que precisamente busca dejar, un poco de soledad y tristeza. El sonido se acopla tan bien a la letra y eso es lo mejor de todo las letras son magníficas, se quedan en tu mente por lo impactantes y hermosas que son que te ponen a reflexionar sobre la vida entera y te das cuenta que no hay nadie más que se haya podido expresarlo mejor que taylor para transmitir exactamente esa emoción, estoy tan maravillada, sufro con este álbum por lo hermoso que es, fácilmente puede ser el mejor del año. Expand
  62. Jul 24, 2020
    10
    the way she saved my year with this album... the best songs are the 1, exile, illicit affairs so far for me. a path I only ever dreamt she would take but she took it and it sounds amazing. Taylor Swift IS the music industry.
  63. Jul 24, 2020
    10
    One of the greatest albums of all time! Serious her greatest work so far. The best surprise ever! Taylor Swift is cementing herself as one of the greatest artists in history. She will be remembered as an icon forever!
  64. Jul 24, 2020
    10
    This album is magical, is Taylor in it's maximun espression. It allows us to appreciate the way of her telling stories in the most beatiful way.❤️❤️❤️❤️
  65. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. Es un álbum magnífico, una de las mejores obras de Taylor Swift. Escuchar canciones como exile, the one, cardigan te transportan a un lugar muy calmado y transmite paz y tranquilidad Expand
  66. Jul 24, 2020
    10
    The lyrical content and phrasing and the way the words are used. The beautiful melodic and purely instrumental music. The nostalgia and magic. The emotion. The brutal honesty and bearing of the soul. The fresh sound. The manner and delivery. The element of surprise. And the overall feeling of "Wow" that this album leaves you with. I still can't entirely believe what just happened, all inThe lyrical content and phrasing and the way the words are used. The beautiful melodic and purely instrumental music. The nostalgia and magic. The emotion. The brutal honesty and bearing of the soul. The fresh sound. The manner and delivery. The element of surprise. And the overall feeling of "Wow" that this album leaves you with. I still can't entirely believe what just happened, all in the span of 24 hours. Expand
  67. Jul 24, 2020
    10
    Through fictional characters, and concepts, and intricately designed storylines, Folklore perfectly captures Taylor’s exquisite world of lyrical talent. While her mature lyricism echoes the confessional songwriting found on her Red and Speak Now, it explores a brand new side of lyricism we haven’t gotten ever from Taylor. Sonically too, this album is one of the most cohesive bodies of artThrough fictional characters, and concepts, and intricately designed storylines, Folklore perfectly captures Taylor’s exquisite world of lyrical talent. While her mature lyricism echoes the confessional songwriting found on her Red and Speak Now, it explores a brand new side of lyricism we haven’t gotten ever from Taylor. Sonically too, this album is one of the most cohesive bodies of art I’ve ever come across. Swift really proved that she can excel and top any genre she wishes to — first country, then pop, and now alternative. Taylor Swift truly is an epitome of talent and success, and is shining idiosyncrasy in this music industry. Expand
  68. Jul 24, 2020
    10
    Fantastic Album, amazing songwriting. She sounds great. The storytelling is great. So versatile!
  69. Jul 24, 2020
    10
    Swift should definitely stick to this genre, because it suits her completely. Definitely her best work so far.
  70. Jul 24, 2020
    10
    folk·lore
    /ˈfōklôr/
    noun the traditional beliefs, customs, and stories of a community, passed through the generations by word of mouth. As a Taylor Swift fan since 2006 I am sure many will assume bias in my review. However, I did not give this album a 10 simply because of my love and adoration for this talented singer. Instead it is due to the songs strong melodies and beautifully
    folk·lore
    /ˈfōklôr/
    noun
    the traditional beliefs, customs, and stories of a community, passed through the generations by word of mouth.

    As a Taylor Swift fan since 2006 I am sure many will assume bias in my review. However, I did not give this album a 10 simply because of my love and adoration for this talented singer. Instead it is due to the songs strong melodies and beautifully written stories. This album is unlike anything she has ever done. Gone are the funky beats and polished songs in hopes of grabbing mass media attention. There are no calculated or strategically well placed moves with the release of this album. Rather than hidden Easter eggs, weeks or even months of promotion, Taylor released this album just hours after it's announcement. A smart movie as it stands on it's own. Stories written like poetry, letters and untold memories; this music is no longer about just one girl but the lives of those who have touched her along the way. It is fresh and though you won't be pumping it as you drive down the beach, with your top down, these are songs I have already found myself dancing to in the kitchen in the middle of the night. Mirrorball sounds as though it has been stripped right out of an 80's movie, slow dance, prom scene. There is tension, angst and a beat that you find yourself swaying to as you carefully step around the house. Exile is a hard hitting ballad that leaves your heart aching. Rather than her typical high notes and guitar rift love songs, this one is stripped and painful in the beautiful. The honesty leaves you with goosebumps as you picture your own young romance and the way it, most likely, fell apart. Every song bring a new character, story or imagery that is vividly painted with talented words. This album is Taylor Swift at her best, almost touching upon roots, to create something that his honest and pure. It's folky mysteriousness leaves you feeling as though you have been transported to a whole other world and for sixty three minutes and twenty nine seconds you are anywhere else other than where you really are. Taylor has always had the ability to write lines that hit hard and touch people in a way many artist can accomplish. While the musical styling might be different with Folklore, her ability to pack the same punch is not lost.
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  71. Jul 24, 2020
    10
    A truly amazing album. Incredible lyrics and piano. Her best work yet, hopefully more to come.
  72. Jul 24, 2020
    10
    this album is a lyrical masterpiece, it's so cohesive an sonically beautiful, it truly is a masterpiece
  73. Jul 24, 2020
    10
    I love it so so much, it is so beautiful and calm, provide me peace, it's like a whole new kind of feeling
  74. Jul 24, 2020
    10
    It's beautiful, you can see Taylor's career in all the album. A little of indie, folk, country. Taylor show us her vulnerable side
  75. Jul 24, 2020
    10
    the album it’s amazing! one of the best i’ve ever heard. the passion, emotion and feelings on the lyrics amazes me one more time. Taylor Swift never disappoints with her work, but this time she outdone herself. amazing work. beautiful album.
  76. Jul 24, 2020
    10
    The most powerful work of Taylor Swift definitely, fresh, brings peace freedom, the best.
  77. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. This surprise has been amazing. Taylor always give us the best she can and we, her fans are really excited for this new era Expand
  78. Jul 24, 2020
    10
    Excelent album
    I love it
    This album deserves so much Is a masterpiece and Taylor Is a great songwriter, she made an amazing work.
  79. Jul 24, 2020
    10
    makes you think of past loves, entering a new reality, the intensity of the lyrics is fascinating
  80. Jul 24, 2020
    10
    This whole album just feels like a warm cinnamon tea in an autumn afternoon!
  81. Jul 24, 2020
    10
    An album that can only be defined with the word perfection. A sweet, raw and wild journey full of perspectives and everyday situations led yo sincere poetry.
  82. Jul 24, 2020
    10
    I am so happy that Taylor did that. Honestly, after reputation i thought that she won´t ever accept herself on the music and make a work like this to hers fans, but she did.
    ALBUM OF THE YEAR!
  83. Jul 24, 2020
    10
    Ela foi perspicaz em cada verso, em cada música, como fã vejo uma grande evolução, o que me deixa bastante orgulhoso, e isso só faz com que me apaixone cada vez mais por ela.
  84. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. She’s amazing! Este álbum es lo mejor del año, Taylor ha salvado a cuarentena, no puedo sacar a Epiphany de mi cabeza Expand
  85. Jul 24, 2020
    10
    Because it's perfect, the lyrics are amazing and everything more. Taylor Swift mad this album with a love of passion.
  86. Jul 24, 2020
    10
    A really chill, dreamy album. While sad, you can still vibe to it. Great lyricism and cohesive.
  87. Jul 24, 2020
    10
    This is so perfect and lovely, love this masterpiece and Epiphany is the best of the entirely album
  88. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. This is the best surprise. Album is such a masterpiece. REALLY love it. 13/13 Expand
  89. Jul 24, 2020
    10
    A masterpiece in such hard times like the ones we’re being surrounded for the moment!
  90. Jul 24, 2020
    10
    This album is haunting. It shows just how much T S is The Joni Mitchell of our generation.
  91. Jul 24, 2020
    10
    So so so incredible. Completely different to anything taylor has ever done but she executed it amazingly. New favourite album for sure!
  92. Jul 24, 2020
    10
    seriously in awe with her artistry... her projects never disappoint.
    taylor swift is the music industry.
    purrr
  93. Jul 24, 2020
    10
    Awesome!
    New Sound!
    New Era
    New Taylor!

    The album is so chill... Relax...
    Sounds like ambient music
    Listen!
  94. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. Es lo mejor del 2020, este álbum es perfecto en todos los sentidos, Taylor de verdad hizo un trabajo fenomenal Expand
  95. Jul 24, 2020
    10
    This review contains spoilers, click expand to view. Stunning, emotive and the album 2020 needed. The light and dark present in this album makes for a beautiful journey Expand
  96. Jul 24, 2020
    10
    Amazing. One of the best albums of the year without a doubt. Taylor knows how to switch from one genre to another without problem and she does it great
  97. Jul 24, 2020
    10
    Delicado y personal. Folklore es perfecto si quieres escuchar poemas antes de dormir.
  98. Jul 24, 2020
    10
    Her most mature and sonically cohesive body of work. I'm proud of her. From Country to pop to indie.
  99. Jul 24, 2020
    10
    Un álbum simplemente perfecto, es arte. Taylor es una gran compostura, excelente, la artista de década sin duda alguna.
Metascore
88

Universal acclaim - based on 27 Critic Reviews

Critic score distribution:
  1. Positive: 25 out of 27
  2. Negative: 0 out of 27
  1. Uncut
    Aug 13, 2020
    90
    It's a sharp turn to the left for Swift and a fine reminder that she is more than just a gleaming pop phenomenon, but a remarkable songwriter too. [Oct 2020, p.36]
  2. Aug 7, 2020
    90
    A modern-folk masterpiece which finds her moving from her previous pop bangers into stunningly simple yet sharp melodies, ‘folklore’ will be going down in Swiftie history as one of her most unexpected, and undoubtedly one of her best.
  3. 60
    These 16 tracks (17 on the deluxe version) play out quite pleasurably in their entirety, the joins between Swift, Dessner and Antonoff ultimately only of niche interest. But Swift’s powerful songs reach their climaxes with bittersweet orchestrations, rather than blows to the solar plexus or a ringing in the ears. Everything hovers; little truly lands.