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First Run Features |
Release Date:
June 1, 2012
Summary:
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? (First Run Features)
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Details
| Runtime: | 97 min |
| Rating: | Not Rated |
| Official Site: | http://www.nfb.ca/playlist/pink_ribbons_inc/ |
| Production: | National Film Board of Canada (NFB) |
| Genres: | Documentary |
| Country: | Canada |
| Language: | English |
| Director | Credit |
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| Léa Pool | Director |
| Writer | Credit |
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| Léa Pool | Writer |
| Nancy Guerin | Writer |
| Patricia Kearns | Writer |
| Producer | Credit |
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| Ravida Din | Producer |
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