Pink Ribbons, Inc.
First Run Features | Release Date: June 1, 2012 CRITIC SCORE DISTRIBUTION
66
METASCORE
Generally favorable reviews based on 11 Critic Reviews
Positive:
9
Mixed:
2
Negative:
0
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Critic Reviews

Critic scorePublicationBy date
80
Time OutAndrew SchenkerMay 29, 2012
The film makes a compelling case for the damage wrought by business-funded feel-good activities that turn attention away from the disease, as well as using funds for endless drug research while ignoring the toxic environmental factors. Read full review
75
Philadelphia InquirerCarrie RickeyJul 26, 2012
While most of the talking heads, including the funny and articulate Barbara Ehrenreich (herself a breast cancer survivor), are not likely to join runs and walks for the cure, Pool shows how such events create community and sisterhood. Read full review
75
New York PostSara StewartJun 1, 2012
Pink Ribbons, Inc. viewers looking for an evenhanded discussion may be disappointed. Read full review
75
The Globe and Mail (Toronto)Liam LaceyMay 29, 2012
Pink Ribbons, Inc. is unabashed advocacy filmmaking. In spite of improved mortality rates and scientific advances, few women in the film will acknowledge that pink-ribbon-financed research has done any good at all. Read full review
75
Slant MagazineBill WeberMay 29, 2012
A righteously outraged documentary targeting the "warm and fuzzy" iconography of the breast cancer fundraising bureaucracy and its camouflage of corporate priorities. Read full review
70
The Hollywood ReporterJohn DeForeJun 4, 2012
It's easy to imagine exhibitors running scared from the documentary, but audiences who find it will be rewarded with a serious and provocative film. Read full review
70
Los Angeles TimesMindy FarabeeMay 31, 2012
You can't cure what you don't understand is one of the film's sobering messages. Read full review
67
The A.V. ClubScott TobiasMay 30, 2012
It's a crude, angry battering ram of a film, much more concerned with counter-messaging than aesthetics, but it gets the job done. Read full review
63
St. Louis Post-DispatchJoe WilliamsJul 20, 2012
A colorful indictment of corporate infestation, but it's missing a prescription. Read full review
60
NPRMark JenkinsJun 1, 2012
Provocative yet far from definitive, Pink Ribbons, Inc. is a critique of "breast-cancer culture." It could even be called a blitz on pink-ribbon charities and their corporate partners - though to use that term would be to emulate the war and sports metaphors the documentary rejects. Read full review
60
The New York TimesJeannette CatsoulisMay 31, 2012
Though leaving us with many more questions than answers, this well-intentioned blur of accusations, advertising clips and pink-washed events nevertheless deserves to be seen. Read full review
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