Hulu | Release Date (Streaming): June 9, 2023
5.7
USER SCORE
Mixed or average reviews based on 17 Ratings
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Positive:
5
Mixed:
10
Negative:
2
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4
JLuis_001Jun 9, 2023
With all the movies and series that have been made lately about entrepreneurs who started many of the most famous and powerful technology companies in the world, why not make one about a Latino who reinvented a snack?

And while it may sound
With all the movies and series that have been made lately about entrepreneurs who started many of the most famous and powerful technology companies in the world, why not make one about a Latino who reinvented a snack?

And while it may sound a bit simplistic, that doesn't make it any less so. It's a success story like Ben Affleck did recently with Air. So, what makes them so different? Its makers.

Affleck is a fairly experienced director. He knows his game and knew exactly what to do with his movie. Eva Longoria on the other hand comes across as a complete novice and decides to create something more focused on a soup opera style aimed at that demographic and goes for a tone that is much more cheesy than substantive.
You can buy into the story of course, but that doesn't mean you should underestimate your target audience.

There's charisma in this film, I'll give it that but in order to stand out you need a lot more than that.
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4
TVJerryJun 11, 2023
Richard Montañez was a janitor at Frito Lay, who channeled his Mexican heritage by adding spicy heat to their products. Of course, Flamin' Hot Cheetos became a global phenomenon, but he had to endure the expected setbacks before findingRichard Montañez was a janitor at Frito Lay, who channeled his Mexican heritage by adding spicy heat to their products. Of course, Flamin' Hot Cheetos became a global phenomenon, but he had to endure the expected setbacks before finding success. There are a few light moments, but this is more of an uplifting drama that addresses the discrimination he faced at every turn. In the title role, Jesse Garcia has assured energy, but director Eva Longoria has allowed the melodramatic aspects overshadow the fun. The result feels more like a Hallmark drama than a tasty cinematic treat. Expand
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6
troll22Jun 14, 2023
Was good for what it was. Not movie of the year, but glad I watched it and would recommend
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