| Hulu | Release Date (Streaming): June 9, 2023 | CRITIC SCORE DISTRIBUTION | ||
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Positive:
14
Mixed:
16
Negative:
1
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Critic Reviews
The film’s lengthy chronology and constantly shifting tones would be challenging for any director, but Longoria, making her feature debut, handles things expertly, infusing the proceedings with a loving appreciation and authentic-feeling depiction of the Latino community at its core.
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The PlaylistMar 11, 2023
What Longoria has created is less a history lesson and more a fairy tale that reframes an American success story within California’s Hispanic community. You may doubt its accuracy, but the message will resonate, and that is a far more interesting conversation than how closely Flamin’ Hot matches the Montañez Wikipedia.
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Garcia is an utter joy to watch. His disarming lack of cynicism and optimistic disposition while in Richard’s shoes compel us to wish the humble character’s grand aspirations materialize. May Flamin’ Hot serve as testament to Garcia’s range and ability to lead a cast. Meanwhile, a marvelous Gonzalez rides a similar wavelength of cheerful determination.
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Would all this be better if Flamin’ Hot weren’t based on one guy’s well-documented self-mythologizing? Sure. But like the exaggerated yarns Montañez weaves throughout the movie, the truth is much less interesting. The legend, on the other hand, is colorful, heartwarming and surprisingly fun, and Flamin’ Hot is far from the only movie of its kind to tell a tall tale disguised as an account of actual events.
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This is more than just a snack-version “Rocky” story, with the filmmakers exploring the insecurity of factory shift workers, the stress of integrating into white culture, how hard it is for corporations to innovate and the ability to silence the voices in your head that urge you to quit.
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Screen RantMar 16, 2023
Eva Longoria’s Flamin’ Hot is a well-made but overly conventional and borderline corny (pardon the pun) biopic chronicling the rags-to-riches tale of one Richard Montañez, a maintenance worker at Frito-Lay who invented the globally popular Flamin’ Hot Cheetos, forever changing the snack-food game.
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Longoria, working from a screenplay by Lewis Colick and Linda Yvette Chávez, sprinkles lessons in self-esteem throughout. (The movie is Longoria’s feature directing debut.) And the women here — including Montañez’s mother and Judy — are more than run-of-the-mill catalysts. Still, should it come as a surprise that a movie this puffed up has a dusting of flavors that might not be real?
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SlashfilmMar 11, 2023
The very idea of a biopic about a guy who claimed to invent a hot Cheeto feels like a gag, but it could've sidestepped all of that by avoiding the usual biopic cliches. But Flamin' Hot leans into them with an aggressiveness that makes "Bohemian Rhapsody" look like "I'm Not There." It would be insulting if it wasn't so tired.
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