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It's not a bit hokey, as are many reality show competitions. Unlike "ANTM," the coaches don't judge. Instead, they leave that to industry experts who are authentic: smart, tough and unemotional.
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Campbell, Kurkova and Rocha--all insanely competitive with each other--stage the shoot with the models’ input, and it’s flat-out fun to watch legendary photographer Patrick Demarchelier in action.
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The Face borrows plenty of concepts from other modeling and competition shows, but it manages to throw enough fashion and dramatic interest at viewers to be engaging.