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Hollywood Treasure will intrigue film junkies and memorabilia collectors. For the rest of us, it's breezy amusement about a world that, like the movies themselves, we will always be watching from the audience.
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The auction segments are fascinating as buyers become locked in bidding wars and props sell for obscene figures. But the series could ultimately hurt Maddelena's business. The means by which he authenticates certain items, at least as presented here, is not convincing.
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It's just that we've seen this movie (or rather, reality-TV show) before, dozens of times, in more glamorous settings. And having each half-hour (two will air back to back) conclude with an auction doesn't really foster much suspense.