In some ways, it’s very Black Mirror, but in other ways it’s kind of silly where the real victims are the PR firms and companies so desperate to make a sale that they can’t even distinguish if their potential customers are real or fake anymore. To Bilton’s credit, he also acknowledges that the influencer culture is not just one thing, and that while it may be built on dubious engagement, there are other times where activists have used the platform to try and effect change. Furthermore, why it’s sad that so many young people want to be famous, there’s a “same as it ever was” element to that desperation.