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Nov 10, 2014Fans who were drawn to 2:54's introspective blend the first time will see this as a natural continuation of their deepening, subtly changing world.
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Nov 12, 2014More polished and yet somehow less exciting. Nonetheless, The Other I is an album which offers plenty of eerie, shadowy pleasure.
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Nov 10, 2014At times its Cure guitars, thudding drums and eerie vocals get lost amid the fog (‘In The Mirror’, ‘South’). But when it finds a solid rock stomp, as on ‘Crest’ or ‘Raptor’, 2:54 loom like a monster in the mist.
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Nov 12, 2014As accessible and dour as it is on the surface, it’s the subtleties that continually beckon you in for more and leave their mark upon your subconscious.
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Nov 13, 2014Whilst making a discernible attempt to liven up their song-craft, 2:54 has definitely returned as a stronger, more endearing band. Sometimes the experiments don't work.
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Nov 19, 2014The Other I is a confident collection of tunes decent enough to warrant keeping an eye on 2:54's future movements.
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UncutNov 10, 2014The pair have come up with a finely crafted album that blurs the line between shoegaze, indie pop and goth-rock, and is as assured as it is atmospheric. [Dec 2014, p.69]