Moving through Summertime Madness, the art gallery comparison reminded me more and more of an art pop up in Manhattan called Color Factory. In Color Factory, guests move through spaces of bright, saturated, colorful designs of atmospheric spaces, playful ball pits and selfie-perfect sets with slogan-plastered objects ready for instagram. The more I walked through the colorful playspaces of Summertime Madness, the more fitting the connection seemed. Rather than thinking of some video games through a cinematic lens or painting frame, Summertime Madness is a reminder of real world spaces like Color Factory. While that isn’t too lofty an aspiration, maybe just walking through a world and feeling something is enough.