General Magic

Name: General Magic
Genre: Documentary
Released: May 10, 2019
Duration: 90 min
Rating: 69
Cast: Andy Hertzfeld, John Sculley, Marc Porat, Megan Smith, Tony Fadell

2019

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Generally favorable reviews based on 5 Critic Reviews

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General Magic

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Movie Details & Credits

Showtime Networks | Release Date: May 10, 2019 | TV-PG

Starring: Andy Hertzfeld, John Sculley, Marc Porat, Megan Smith, Tony Fadell

Summary: The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up called ‘General Magic’, which spun out of Apple in 1990 to create the “next big thing”. General Magic shipped the first handheld personal communicator (or “smartphone”) in 1994. Featuring legendary members of the originalThe ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up called ‘General Magic’, which spun out of Apple in 1990 to create the “next big thing”. General Magic shipped the first handheld personal communicator (or “smartphone”) in 1994. Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android, and eBay, the film combines rare archival footage with contemporary stories of the “Magicians” today. This is the story of one of history’s most talented tech teams, who after a great failure, went on to change the lives of billions. … Expand

Director: Matt Maude and Sarah Kerruish

Genre(s): Documentary

Rating: TV-PG

Runtime: 90 min

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Critic Reviews

Nick Schager

May 9, 2019

As a literal origin story about how we live today, it’s a captivating history lesson with global appeal. Read full review

Frank Scheck

May 6, 2019

Provides a compelling history of a company that created a groundbreaking product that was unfortunately ahead of its time. Read full review

Kenneth Turan

May 9, 2019

The step-by-step examination of how so many smart people with such a good idea failed so badly results in a film which offers up not only a crackling story but also enough lessons that it could be a Harvard Business School case study all by itself. Read full review

Bilge Ebiri

Jul 11, 2019

General Magic is engaging, but there’s a tougher, tighter film in here struggling to get out. Read full review

Ignatiy Vishnevetsky

May 6, 2019

If one is not already paranoid about the relationship of politics, money, and the tech sector or about the industry’s general lack of perspective on itself, then this sort of uncritical puff piece should do the trick. Read full review

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