Influence, Inc. Image
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  • Summary: Manage a digital influence agency in this strategy-simulation game about modern-day propaganda and advertising.

    Manipulate social media and the mainstream news to promote celebrities, market products, and even sway elections.

    Research, share, leak, and target your way to influence.
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  1. Jun 5, 2022
    80
    Designed by Amanda Warner, who has collaborated on interactive projects for the WHO and the Gates Foundation, Influence, Inc feels like fiction, but it’s based on hard research and includes a bibliography of works such as Yuval Noah Harari’s 21 Lessons for the 21st Century and The Death of Truth by Michiko Kakutani. Your work soon becomes overwhelming (the interface struggles to communicate the minutiae of your projects as they grow in complexity), but this is a mesmerising window into the murky world made famous by Cambridge Analytica, and inhabited by countless others all working for clandestine clients, towards clandestine ends.